Opportunity Management - Competitors

Pgm: OMCOMPETITOR – Competitor Maintenance; standard Treeview path: Opportunity Management > Setup > Competitors

The Competitor Maintenance screen is used to maintain the list of competitors used by fields that specify competitors, such as the Competitor field on an opportunity’s Competitors tab. Also, it lets the user keep on file, and easily available for each opportunity, their competitors’ strengths and weaknesses. This allows the user’s sales team to be aware of the sales environment and take advantage where they have the competitive edge. Also:

• The user can track the strengths and weaknesses of their competitors for multiple products lines.

• Competitors can be applied to opportunities, plus the user can track the known sales stage of each competitor on the opportunity, as well as their own sales stage.

The following provides descriptions for the fields of a competitor entry.

Code

Code to identify this competitor record.

Name

Competitor’s name.

Product Name (Service)

Competitor’s product or service.

Rating

Competitor’s rating (score).

Strengths

Competitor’s strengths.

Weaknesses

Competitor’s weaknesses.

Opportunities

Opportunities for which competitor is competing.

Threats

Any threats posed by the competitor.